15 Organic Makeup Brands for an Eco-Friendly Beauty Routine


When it comes to makeup, there are a lot of different options to choose from. With so many brands on the market, it can be difficult to know which ones are eco-friendly and organic.

In this article, we will discuss 15 different organic makeup brands that you should consider using in your beauty routine. These organic makeup brands use natural and sustainable ingredients, and they are good for both your skin and the environment!


Natural & Organic | Natural & USDA-certified organic ingredients, safe synthetics

Best For | Multi-use sticks, serum foundations

Eco-Friendly | Sustainable & eco-friendly packaging, recycling program, gives back to 1% For The Planet & One Tree Planted

Ethical | Cruelty-free, vegan-friendly

Price Range | $24 (eye primer) – $54 (foundation)

ILIA is a chic, all-organic makeup brand with an eco-friendly message. Everything from the packaging to the formulas is environmentally conscious and gorgeous. ILIA has something for everyone, from tinted lip balms to full face coverage. My personal favorite products are liquid lipsticks; they glide on so smoothly and wear comfortably throughout the day. Their shadows are highly pigmented and long-lasting, while their foundations provide medium to full coverage with a dewy finish. The shade range is one of the most extensive we’ve seen, with colors that look natural on all skin tones. Bronzes, coppers, and golds add warmth to complexions, while mauves and lavenders brighten up any complexion.

RMS Beauty

Natural & Organic | Natural, food-grade, & organic ingredients

Best For | Concealer & highlighters 

Eco-Friendly | Recyclable & reusable packaging

Ethical | Cruelty-free, nano- & GMO-free

Price Range | $20 (eye pencil) – $52 (cover-up foundation)

RMS Beauty is a line of organic makeup that has taken the beauty industry by storm. The company was founded by Rose-Marie Swift, who was fed up with the lack of quality and transparency in the beauty industry. RMS Beauty products are made with simple, honest ingredients and they never test on animals. The line includes all sorts of natural makeup, from foundation to eyeshadow. What’s even better is that the products are free of synthetic chemicals, fragrances, dyes, and other harsh ingredients. Plus, they’re packaged in sleek, minimalist containers that look good on any vanity. The brand has become popular among celebrities and everyday women alike for its natural look and feel. 

100% Pure

Natural & Organic | Naturally pigmented, nontoxic ingredients

Best For | Fruit-pigmented lip & cheek tint

Eco-Friendly | Recycled packaging

Ethical | Cruelty-free, gives back to various causes

Price Range | $8 (lip balm) – $55 (palette)

As a consumer, you probably take into account the ingredients listed on the back of your beauty products. After all, you don’t want anything harmful put on your skin. So when it comes to organic makeup brands, you can trust that their ingredients are consciously sourced and safe for your skin. One such brand is 100% Pure. With a wide range of natural and organic makeup products, 100% Pure has something for everyone. All of their products are made with natural and organic ingredients, so you can feel good about what you’re putting on your skin. Plus, their products are affordable and they have a wide range of options to choose from.

Alima Pure

Natural & Organic | Natural, nontoxic ingredients

Best For | Powder foundations & primers

Eco-Friendly | Carbon-neutral, reusable packaging, renewable energy-powered

Ethical | Certified B Corp, cruelty-free, gives back to 1% For The Planet

Price Range | $18 (eyeshadow) – $48 (liquid primer) 

I’m a big fan of organic makeup brands, and I was excited to learn about Alima Pure. They offer a wide range of products, all of which are made with natural ingredients. Their products are free from synthetic chemicals, fillers, and artificial colors. I was impressed by their commitment to using only the best ingredients possible in their products. Their eyeshadows are some of my favorites- they’re really pigmented and last all day. I also love their blush, which gives me a really beautiful flush of color. I also love the simple, minimalist packaging for their products. 


Natural & Organic | Natural & plant-based ingredients

Best For | Minimalist makeup

Eco-Friendly | Sustainable practices & packaging, EWG verified

Ethical | Cruelty-free, vegan-friendly, made in the USA

Price Range | $10 (mini mascara) – $30 (moisturizer with SPF)

In the world of organic and all-natural makeup, W3LL PEOPLE is a household name. The brand has achieved cult status for its high-quality, good-for-you cosmetics that are made without harsh chemicals or synthetic ingredients. This ethical company was created with the intention of offering healthy and sustainable beauty products to everyone. From foundation to mascara, W3LL PEOPLE has you covered with high-quality, all-natural solutions. So what’s the catch? Well, there isn’t one! Prices for W3LL PEOPLE products are comparable to those of conventional brands, making it easy to make the switch to organic cosmetics.

Juice Beauty

Natural & Organic | Natural & USDA-certified organic ingredients

Best For | Tinted moisturizer

Eco-Friendly | Local sourcing, recycled packaging, solar & wind power operations

Ethical | Vegan, cruelty-free, gives back

Price Range | $15 (SPF lip moisturizer) – $44 (serum foundation)

As a brand that emphasizes organic and all-natural ingredients in its makeup line, Juice Beauty knows a thing or two about the importance of using quality products. The company’s products are made with natural fruit acids, herbal extracts, and antioxidants, so you can feel good about what you’re putting on your skin. Plus, Juice Beauty offers a wide range of products to suit all your beauty needs, from foundation to blush to mascara. Whether you’re a die-hard green beauty enthusiast or just looking to make some healthy switches in your beauty routine, Juice Beauty is worth checking out.


Natural & Organic | Botanical formulas & safe synthetics

Best For | Cream blush & highlighter duos, lipsticks & glosses

Eco-Friendly | Botanically based skin care, eco-friendly packaging

Ethical | Cruelty-free, vegan-friendly

Price Range | $15 (eyeshadow) – $42 (face oil foundation)

Kosas is another great organic makeup brand that promises to provide high-quality, healthy, and environmentally friendly products. All of the products are made with natural ingredients and are free from parabens, sulfates, phthalates, gluten, nanoparticles, and petroleum. Kosas offers a wide range of products for all your makeup needs, including lipsticks, foundations, eyeshadows, and more. Plus, their products are affordably priced so you can keep your beauty routine healthy without breaking the bank. 


Natural & Organic | Natural & USDA-certified organic formulas

Best For | Multi-use products

Eco-Friendly | Waterless formulas, FSC certified & recyclable packaging, solar- & wind-powered lab

Ethical | Cruelty-free, made in the USA, gives back to various causes

Price Range | $18 (lip gloss) – $50 (illuminating primer)

As a green and organic makeup brand, Vapour is dedicated to creating high-quality, natural cosmetics that are good for you and the environment. Their products are free of synthetic chemicals, artificial colors and fragrances, parabens, petroleum derivatives, GMOs, and other harsh chemicals. Instead, their ingredients are derived from plant-based sources like fruits, vegetables, herbs and flowers. This innovative company offers high-quality, organic makeup that is perfect for everyday wear. Plus, their prices are incredibly affordable! 


Natural & Organic | Organic ingredients

Best For | Multi-use makeup

Eco-Friendly | Eco-friendly packaging, recycling program 

Ethical | Vegan, cruelty-free, palm oil-free 

Price Range | $14 (multi-use balm) – $28 (lipstick)

Axiology is a popular and much-loved organic makeup brand. Its products are all 100% vegan, gluten-free, nonparaben, and oil free. Axiology’s lipsticks are especially beloved by its many fans for their rich color and creamy texture that glide on the lips. Their products are made with beautiful, crushed minerals and infused with antioxidants to nourish your skin. Axiology is committed to creating cosmetics that are good for you and good for the environment. Plus, the packaging is sleek and stylish, making it perfect for everyday wear or special occasions.

Au Naturale

Natural & Organic | Nontoxic & USDA-certified organic ingredients

Best For | Bold lip colors

Eco-Friendly | Ethically sourced & purely processed colorants, recyclable packaging

Ethical | Cruelty-free, vegan, made in the USA, gives back to environmental causes

Price Range | $15 (tinted lip oil) – $42 (foundation)

Au Naturale is an organic makeup brand that is committed to providing the highest quality makeup products while preserving the environment. All Au Naturale products are vegan, gluten-free, and made with natural ingredients. Their products are also free of parabens, sulfates, phthalates, fragrances, and nanoparticles. Au Naturale is a cruelty-free brand and never tests on animals. Au Naturale was created in response to the growing demand for organic and all-natural cosmetics. The founders were passionate about creating a safe and healthy alternative to conventional cosmetics brands. They believe that every woman has the right to look and feel beautiful without compromising her health or ethics. 

Lily Lolo

Natural & Organic | Natural ingredients

Best For | Mineral-based makeup

Eco-Friendly | Nontoxic, recyclable packaging

Ethical | Vegan-friendly

Price Range | $12 (eyeshadow) – $26 (cream foundation)

As a makeup brand, Lily Lolo is all about organic products. They use natural ingredients in all of their cosmetics, and that’s what sets them apart from other brands. Their products not only help you look great, but they also help you feel great because you know that you’re not putting anything harmful on your skin. We love Lily Lolo’s philosophy, and we think you will too! Their products are made with only the finest ingredients and are perfect for those with sensitive skin. Plus, they offer a wide range of colors to choose from, so you’re sure to find the perfect shade for your needs.


Natural & Organic | Organic ingredients

Best For | Multi-use makeup

Eco-Friendly | Small batch, sustainable packaging, refill program

Ethical | Vegan, cruelty-free

Price Range | $19 (multi-use stick) – $28 (highlighter pot)

If you’re like most people, you’ve probably never heard of the brand NOTO before. That’s because this organic makeup company is fairly new to the scene, having launched in early 2016. But what sets NOTO apart from other organic brands is their dedication to using only the finest and most natural ingredients in their products. You won’t find any harsh chemicals or artificial additives here! NOTO is a brand that focuses on delivering high-quality, eco-friendly makeup products. Their mission is to help every woman look and feel beautiful, without harming her health or the environment.

Burt’s Bees

Natural & Organic | Natural ingredients

Best For | Affordable makeup

Eco-Friendly | Carbon Neutral Certified, recyclable packaging, water offsetting

Ethical | Cruelty-free, recycling program, gives back

Price Range | $5 (tinted lip balm) – $17 (powder foundation)

Burt’s Bees is a company that many people are familiar with, but may not know much about. They make organic makeup and other personal care products. I was lucky enough to get to try out some of their products, and I was really impressed! Their foundation goes on smoothly and doesn’t feel heavy or cakey. Their blush gives a natural-looking flush of color, and their lipsticks are incredibly moisturizing. Overall, I’m really impressed with Burt’s Bees’s line of organic makeup and would definitely recommend it!

Merit Beauty

Natural & Organic | Clean ingredients

Best For | Minimalist makeup

Eco-Friendly | Nontoxic ingredients, sustainable packaging

Ethical | Vegan, cruelty-free, gives back

Price Range | $24 (lip oil) – $38 (complexion stick)

If you’re like most people, you probably think of organic makeup as being a little crunchy. But that’s not always the case! Merit Beauty is a brand that creates high-quality, organic makeup products without sacrificing style or performance. Whether you’re looking for a new eyeshadow palette or foundation, Merit Beauty has something for everyone. Plus, their products are all vegan and cruelty-free, so you can feel good about using them. From foundation to lip balm, Merit Beauty has everything you need to create a flawless look. Best of all, their prices are very reasonable, so you can stock up on all your favorites!

Erin’s Faces

Natural & Organic | Organic ingredients

Best For | Mineral makeup

Eco-Friendly | Paraben-free

Ethical | Cruelty-free, vegan-friendly, gives back

Price Range | $8 (tinted lip balm) – $40 (foundation)

Erin’s Faces is a small, organic makeup brand that is run by an incredible woman named Erin. Her story is one of entrepreneurship, creativity, and dedication. After years of working as a makeup artist for other companies, Erin decided to start her own business. She created a line of organic makeup that is both beautiful and healthy for the skin. Her products are made with all-natural ingredients, and she never uses harmful chemicals or artificial preservatives. If you’re looking for stunning makeup that won’t harm your skin, Erin’s Faces is a perfect choice! All of her products are available online, and they make great gifts for any occasion.


If you’re looking to green your beauty routine, organic makeup brands are a great place to start. Not only do they avoid using harsh chemicals and other potentially harmful ingredients, but they also support sustainable practices. So go ahead and give one of these organic makeup brands a try—you may be surprised at how well their products work! Have you tried any organic makeup brands that we missed? Let us know in the comments below.

Kelly Rodriguez
Kelly Rodriguezhttps://hooshout.com
Where Sophistication and Style Meet.

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