The Best Swiss Watch Brands: From A-Z


Switzerland is famous for many things: the Alps, cheese, chocolate, and of course watches. Swiss watches are some of the most coveted in the world, and there are many brands to choose from.

In this article, we will take a look at some of the best Swiss watch brands from A-Z. Whether you are looking for a high-end luxury watch or something more affordable, there is sure to be a brand that catches your eye!

Audemars Piguet

Year Founded: 1875

Best Known For: The Royal Oak, aka the one every watch-loving celeb on Instagram can’t stop flexing.

Audemars Piguet is a Swiss luxury watch manufacturer founded in 1875 by watchmakers Jules-Louis Audemars and Edward-Auguste Piguet. The company is one of the “Big Three” Swiss watch manufacturers, alongside TAG Heuer and Rolex. Audemars Piguet is renowned for its high-end watches, which often cost more than US$10,000. Some of the company’s most famous models include the Royal Oak, Millenary, and Jules Audemars. Despite its high prices, Audemars Piguet remains popular with collectors and enthusiasts alike. In fact, the company’s Royal Oak model was named “Watches of the Year” by both GQ and Esquire magazines in 2022.

Bell & Ross

Year Founded: 1992

Best Known For: Square-case watches that look like they were pried out of a jet cockpit.

Bell & Ross is a luxury watch manufacturer known for its high-quality, aviation-inspired watches. Founded in 1992 by Bruno Belamich and Carlos A. Rosillo, the company has gained a reputation for creating beautiful timepieces that are both stylish and functional. With an emphasis on durability and precision, the new watches are perfect for anyone looking for a timepiece that can keep up with their busy lifestyle. Whether you’re looking for a sophisticated everyday watch or something special to commemorate an important occasion, Bell & Ross, known as one of the best Swiss brands, has a style that’s perfect for you.


Year Founded: 1884

Best Known For: Pilot’s watches worn by actual pilots.

What is Breitling? There’s only one word that can accurately describe it and that’s “luxury.” From its inception in 1884, this brand has been all about making the very best watches money can buy. While other watchmakers may focus on quantity over quality, Breitling never compromises when it comes to crafting its timepieces. Every single detail is important, from the materials used to the way the watch looks and feels on your wrist. Whether you’re looking for a sophisticated everyday watch or something special to celebrate a momentous occasion, Breitling has something perfect for you.


Year Founded: 1847

Best Known For: Timelessly elegant and unapologetically old-school watches worn by every fashionable celebrity ever.

How could you not love Cartier? They make the most luxurious, exquisite jewelry and watches in the world. If you’re lucky enough to own a piece of Cartier jewelry, then you know what I’m talking about. If you’ve never owned a piece, then you’re missing out! Cartier has been around for centuries and their pieces are coveted by many. Whether it’s an engagement ring, wedding band, watch, necklace or bracelet, Cartier has something for everyone. Their designs are timeless and always in style. If you’re looking to add some luxury to your life, then consider buying a piece of Cartier jewelry or a nice quality watch. You won’t regret it!


Year Founded: 1980

Best Known For: Watches that say, “My other car is a Cigarette boat.”

It would be hard to overestimate the impact Hublot has had on the watch industry. Established in 1980 by Italian entrepreneur, Carlo Crocco, the brand has redefined what it means to be a luxury watchmaker. From its inception, Hublot has been at the forefront of innovation, pushing the envelope with daring design and cutting-edge technology. Today, Hublot is one of the most recognized and coveted brands in the world. From classic designs to more modern styles, Hublot has a watch for everyone. With top-quality materials and construction, Hublot watches are built to last. If you’re looking for a high-end timepiece that will stand out from the crowd, Hublot is definitely worth considering.


Year Founded: 1868 

Best Known For: WWII pilot’s watches you can wear with a suit. 

Although the International Watch Company (IWC) has been in business since 1868, they didn’t become popular worldwide until the early 1990s. That was when they started making watches specifically for women and also created their iconic Portuguese line of watches. Today, IWC is known for their high-quality, luxurious watches that are often very expensive. Even so, they continue to be a favorite choice of watchmakers and collectors around the world. Famed for their precision timepieces, IWC has been worn by some of history’s most iconic figures, from aviation pioneers to Hollywood stars. From sleek dress watches to sporty chronographs, there’s an IWC for everyone.


Year Founded: 1833

Best Known For: Highly sophisticated sports watches; unpronounceable name.

A brand synonymous with luxury, Jaeger-LeCoultre is a Swiss watchmaker that has been crafting timepieces since 1833. That’s over 180 years of expertise and experience! The company is known for its high-quality, innovative watches, as well as its exceptional customer service. Jaeger-LeCoultre watches are the perfect addition to any collection, and they make the perfect gift for any occasion. Whether you’re looking for a classic timepiece or something more modern and stylish, Jaeger-LeCoultre has something for everyone.


Year Founded: 1832

Best Known For: Spot-on vintage reproductions of archival designs.

If you’re looking for a luxurious and timeless watch, Longines is the perfect brand for you. Founded in 1832, Longines has been creating high-quality watches ever since. Their collections are designed to fit any occasion, whether you’re dressing up for a formal event or want something casual to wear everyday. Plus, their watches are versatile enough to be worn by men and women alike. If you’re in the market for a new timepiece, check out Longines’ latest collections today! 


Year Founded: 1894

Best Known For: Being the first watch on the moon.

Omega is a company that has been making watches for over 120 years. The brand has become known for its quality and craftsmanship, and its watches are now worn by celebrities and everyday people alike. Omega offers a wide range of watches, from classic designs to more fashionable options, so there is sure to be an Omega watch perfect for anyone. Whether you’re looking for a new timepiece to add to your collection or you’re in the market for your first Omega watch, these are some of the best options from the brand.


Year Founded: 1860 

Best Known For: Big, beefy dive watches beloved by Sly Stallone, Dwayne Johnson and other guys with arms like tree trunks.

Few watch brands have the name recognition and prestige of Panerai. This great company has been making watches since the late 1860s, and their products are coveted by collectors and enthusiasts all over the world. Panerai watches are instantly recognizable thanks to their trademark design features, like large cases and dials, and their unique mechanics. But what many people don’t know is that Panerai isn’t just a brand for luxury watch enthusiasts. In fact, there are many different models in the Panerai line-up that cater to a range of budgets and styles. So whether you’re looking for an heirloom quality timepiece or something more affordable, Panerai has you covered.

Patek Philippe

Year Founded: 1839

Best Known For: Extremely expensive, buttoned-down watches coveted by hedge fund managers, oligarchs, and John Mayer.

Patek Philippe is a brand of watches that is known for its quality and exquisite designs. The company was founded in 1839, and since then has produced some of the most well-known timepieces in the world. If you’re looking for a high-end watch that will impress anyone who sees it, a Patek Philippe is the perfect option. Whether you’re looking for a classic design or something more unique, there’s sure to be a model that suits your needs. And with prices starting at around $10,000, Patek Philippe watches are definitely not cheap – but they are worth every penny.


Year Founded: 1874

Best Known For: Impossibly thin mechanical movements.

Piaget watches are the perfect choice for anyone who wants a quality timepiece that will last for years. The company has a long history of manufacturing Watches in Switzerland, and their attention to detail shows in every piece they produce. Whether you’re looking for a classic design or something more modern, Piaget has a watch that will suit your style. In addition to their beautiful watches, Piaget is also known for their high-quality jewelry. If you’re looking for a one-stop shop for all your luxury watch and jewelry needs, look no further than this one of best Swiss watch brands.

Richard Mille

Year Founded: 1999

Best Known For: Marrying 19th century watchmaking with 21st century industrial design.

If you’re a fan of watches, then you’ve probably heard of Richard Mille. He’s a Swiss watchmaker who is known for his high-end, luxury watches. His pieces often sell for tens of thousands of dollars, and they are coveted by collectors and enthusiasts around the world. Though Mille is a relatively new name in the watchmaking world (he founded his company in 1999), he has already managed to make a big impact, thanks to his unique designs and impeccable quality. If you’re lucky enough to own a Richard Mille watch, then you know what I’m talking about!


Year Founded: 1905

Best Known For: Understated design, uncompromising attention to detail and insane waiting lists at retail.

No luxury watch brand enjoys the same level of prestige and status as Rolex. For over a century, Rolex has been synonymous with quality, innovation, and success. Whether you’re looking for a classic Datejust or something more modern like the Daytona, Rolex has a model that’s perfect for you. A Rolex watch is the perfect addition to any wristwatch collection. They are stylish, durable, and come in a variety of different models that are perfect for any occasion. Whether you are looking for a sophisticated day-to-day watch or a flashy accessory for special occasions, Rolex has something perfect for you.

TAG Heuer

Year Founded: 1860

Best Known For: The favorite watch of golden-era motorsports drivers and Walter White on Breaking Bad. 

If you’re a fan of watches, there’s no doubt that you’ve heard of TAG Heuer. This iconic brand has been producing quality timepieces for over 160 years, and their products are always at the forefront of cutting-edge technology. As a leading brand in the watch industry, TAG Heuer has maintained its reputation for quality and innovation for over a century. Offering both classic and contemporary styles, TAG Heuer watches are perfect for anyone who wants to make an impression with their timepiece. Whether you’re looking for a sophisticated everyday watch or something more special to wear on special occasions, this one of best Swiss watch brands has something for everyone. 


Year Founded: 1853

Best Known For: Swiss quality, entry-level prices.

In the world of watches, there are a few brands that reign supreme. Among them is Tissot, a Swiss watchmaker with over 160 years of experience in the industry. Tissot is known for its high-quality watches at affordable prices, and its wide range of styles means there’s something for everyone. Whether you’re looking for a classic timepiece or something more fashion-forward, this one of best Swiss watch brands has you covered. Plus, the brand’s commitment to innovation ensures that its watches always stay up-to-date with the latest trends. 

Vacheron Constantin

Year Founded: 1755

Best Known For: Being the world’s oldest watchmaker.

What is the first thing that comes to mind when you think of a Vacheron Constantin watch? The words luxurious and prestigious are likely among the first that come to mind. For over 260 years, this Swiss watchmaker has been crafting timepieces that are the epitome of high-class. If you’re lucky enough to own one, you know just how exquisite they are. And if you’re not fortunate enough to own one, take a look at some of the beautiful watches on their site and maybe it will inspire you to save up for one! 


Year Founded: 1865

Best Known For: High-accuracy chronographs for serious watch nerds.

Who doesn’t love a good watch? They can make such a statement, and they’re so versatile. You can dress them up or down, wear them to work or to a party. And there are so many different kinds to choose from! But with all the options out there, it can be hard to know which one is right for you. If you’re looking for something special, something that will really show your personality, then you should check out Zenith watches. Zenith has been making watches since 1865, and their designs are unique and elegant. Plus, they offer a wide range of features and styles to choose from, so you’re sure to find the perfect one for you.


So there you have it, the best Swiss watch brands from A-Z. While this list is by no means exhaustive, it does provide a snapshot of the some of the top players in the industry. With their combination of craftsmanship, innovation and timeless style, these best Swiss watch brands are sure to remain popular for years to come. Do you have a favorite Swiss watch brand? Let us know in the comments below!

Kelly Rodriguez
Kelly Rodriguez
Where Sophistication and Style Meet.

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